Deep clean "Without" the junk!
Get healthy, shiny hair from root to end. Rume Naturals shampoo gently cleans and moisturizes without the sulfates, parabens, and synthetics. Pair with our natural conditioner for a truly amazing experience. Recommended for all hair types.
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Water: Distilled H20.
Decyl Glucoside: is obtained from 100% renewable raw materials and comes from corn and coconuts. It also helps to moisturize the skin to prevent inflammation and itchiness. It’s gentle, non-toxic, non-carcinogenic and ideal for people who have sensitive skin.
Lauryl Betaine: Derived from vegetables, lauryl betaine is a clear or pale yellow liquid that was first discovered as an extract of sugar beets. It is a mild surface-active agent (or surfactant) that is commonly considered a hair and skin conditioner.
Salt: is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where it is the main mineral constituent.
Xanthan Gum: is a thickening ingredient, which is naturally derived. It’s obtained via a fermentation process which can be obtained from a variety of plant-based sources.
Argan Oil: is a plant oil produced from the kernels of the argan tree (Argania spinosa L.) that is endemic to Morocco. Argan oil contains tocopherols (vitamin E), phenols, carotenes, squalene, and fatty acids, (80% unsaturated fatty acids) The main natural phenols in argan oil are caffeic acid, oleuropein, vanillic acid, tyrosol, catechol, resorcinol, (−)-epicatechin and (+)-catechin.
Grapeseed Oil: comes from the pressed seeds of grapes. The oil is a by-product of the process of making wine. This oil is known for its anti-inflammatory, antimicrobial, and anti-oxidant properties. These properties, along with the high amounts of omega chain fatty acids and vitamin E contained in grapeseed oil, have made it a popular topical treatment for skin.
Apricot Oil: or apricot kernel oil is pressed from the kernels of the Prunus armeniaca (apricot). Apricot kernels have an oil content of 40-50%. The oil is similar to almond oil and peach oil, both of which are also extracted from the kernels of the respective fruit.
The seed cake is also used separately to extract an essential oil, which contains Amygdalin - a colorless crystalline glucoside. The oil is chiefly composed of oleic acid and linoleic acid, both of which are unsaturated fats.
Aloe leaf juice powder: is the powder form of the aloe plant. It is obtained from dried leaves of the aloe plant and functions as a skin-conditioning agent.
Citric Acid: In skincare products, it is useful in adjusting the pH balance and enhance the activity of antioxidants and preservatives.
Benzoic Acid: /bɛnˈzoʊ.ɪk/ is a white (or colorless) solid with the formula C6H5CO2H. It is the simplest aromatic carboxylic acid. The name is derived from gum benzoin, which was for a long time its only source. Benzoic acid occurs naturally in many plants and serves as an intermediate in the biosynthesis of many secondary metabolites.
Dehydroacetic Acid: is a synthetic preservative characterized as a white to cream crystalline powder. It kills microorganisms and prevents their growth and reproduction, thus protecting cosmetics and personal care products from spoilage.
Fragrance Oil: Fragrance oils are synthetic products and therefore do not possess the natural healing properties of essential oils. Fragrance oils are essentially a "pleasant" aroma. It is possible to create almost any aroma in a fragrance oil, unlike an essential oil, which is extracted from a plant.
INGREDIENTS: WATER, DECYL GLUCOSIDE, LAURYL BETAINE, SALT, XANTHAN GUM, PHENOXYETHANOL, ARGAN OIL, GRAPESEED OIL, APRICOT OIL, ALOE LEAF JUICE POWDER, CITRIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, FRAGRANCE OIL.
SIZE: 16FL OZ (473ML) BOTTLE WITH PUMP
With our shampoo a little goes a long way! Lather a quarter size amount of shampoo and apply to wet hair, feel the deep clean, rinse thoroughly.
Rume Tip: Our shampoos and conditioners also work great in beards.